MedTech Market
Success in Europe

You are

a medtech-company from outside Europe or a start-up. With products from the fields of diagnostics and therapy that require MDR certification?

Looking for

support in the DACH-area for the distribution of your products, the introduction of a sales process, business development and the training of your sales staff?

 

Partnerships

are a fast and effective way to market success for you?

7

Utilize Rolf Kaisers

  • over 30 years of experience in international medtech with a focus on Europe, especially DACH
  • over 1.000 personal contacts in the medtech branch
  • german thoroughness (structure, commitment, adherence to rules, seriousness)

Nadim Bakhache

Rolf is a very knowledgeable sales person who has been trained at one of the best schools – Philips Medical Systems. […]

Laurence Heron

Rolf provided invaluable advice for my import/export business, helping me navigate complex trade regulations, identify profitable markets, and optimize my supply chain. […]

Manuel Martinez Alvarez

Our working relationship has always been supplier. Customer where do you have provided to us different x-ray components and accessories for our line of systems you have helped us with pricing negotiations […]

Simon Sonntag

Rolf played an important role in shaping our early sales strategy at Virtonomy. […]

Britta Benkmann

During his 13 years at Philips Medical Systems, Rolf Kaiser was more than just a leader—he was a driving force behind the company’s success in the EMEA region. […]

Q

Nadim Bakhache

Rolf is a very knowledgeable sales person who has been trained at one of the best schools – Philips Medical Systems. Rolf fully understands the radiological field and his actions have resulted in increased sales in Europe and the Middle and Near East. He is very familiar with the field modus operandi and can successfully navigate in delicate situations and in difficult countries from a business point of view. He is motivated, driven and passionate about developing new products and new markets. A solid sales person!

Q

Laurence Heron

1. What have I done for you from your perspective?
Rolf provided invaluable advice for my import/export business, helping me navigate complex trade regulations, identify profitable markets, and optimize my supply chain. His insights made a significant impact on both the efficiency and profitability of my operations.

2. What exactly did it take to generate more sales on the market?
Rolf's deep understanding of market trends and customer behavior was key to increasing sales. He recommended specific strategies such as pricing adjustments, targeted marketing, and better supplier relationships. His advice allowed us to enter new markets more confidently and maximize existing ones.

3. What did you like about working with Rolf on a personal level?
Rolf is highly approachable and attentive. He listens carefully to concerns and offers tailored advice that feels personal rather than generic. His enthusiasm and dedication to helping my business grow made him a trusted partner.

4. How I can improve my service to my customers?
One area for potential improvement could be offering more proactive follow-ups. For example, checking in with clients after implementing strategies to see if they need additional support or adjustments could strengthen long-term relationships.

5. Is there an area in which you need support in the future?
Yes, I could benefit from ongoing support in digital marketing and exploring new export opportunities, especially in emerging markets. Rolf’s expertise in these areas would be greatly valuable as we continue to expand.

Q

Manuel Martinez Alvarez

1. From your perspective, what work have I done for you or how have I assisted you?
Our working relationship has always been supplier. Customer where do you have provided to us different x-ray components and accessories for our line of systems you have helped us with pricing negotiations and with the proper scheduling for our factory planning in order to deliver our product to our our customers on a timely manner.

2. What specific actions or strategies did I implement that helped generate more sales or improve results?
You have organized delivery according to our production planning.

3. On a personal level, what did you enjoy about our working relationship?
Your friendly and always professional approach.

4. Do you have any suggestions on how I could improve my service to clients?
Not really as you have always been there when we needed you.

5. Are there any areas where you might need support in the future?
Not at this moment.

Q

Simon Sonntag

1. From your perspective, what work have I done for you or how have I assisted you?
Rolf played an important role in shaping our early sales strategy at Virtonomy. He initiated our sales efforts with professionalism and creativity, helping to introduce our market presence. His responsibilities included prospecting new clients, developing new business opportunities, leading customers through the sales funnel, and planning and representing Virtonomy at medical trade fairs. He was also involved in aligning the sales department's goals with the company's overall objectives and fundraising strategy.

2. What specific actions or strategies did I implement that helped generate more sales or improve results?
Rolf introduced a targeted lead-generation process that refined our outreach efforts, ensuring that we focused on high-potential prospects. He also implemented a data-driven approach using HubSpot CRM to tracking customer interactions, which improved our ability to guide customers through the funnel and close deals. Moreover, his emphasis on building strong relationships with clients led to higher customer retention and a steady flow of repeat business.

3. On a personal level, what did you enjoy about our working relationship?
Working with Rolf was a pleasure. His business style was collaborative, approachable, and supportive, which made him easy to work with. He was always open to feedback and encouraged open communication within the team. Rolf also had a strong work ethic and was deeply invested in the success of the company. His positive attitude and solution-oriented mindset made it easy to trust him with complex challenges, and I valued his ability to balance achieving results with maintaining a positive team dynamic.

4. Do you have any suggestions on how I could improve my service to clients?
If I were to suggest an area for improvement, it would be to continue expanding the use of technology to enhance client service. While Rolf already made great strides in utilizing CRM tools and analytics, further investment in automation and personalized client engagement strategies could bring additional value.

5. Are there any areas where you might need support in the future?
As Virtonomy continues to grow, there may be opportunities where we would benefit from Rolf's expertise in scaling sales operations, particularly in new and emerging markets. His ability to develop strategic partnerships and open new revenue streams would be invaluable for any company. Additionally, his mentorship and leadership skills could be leveraged in building and training new sales teams as we grow.

Q

Britta Benkmann

During his 13 years at Philips Medical Systems, Rolf Kaiser was more than just a leader—he was a driving force behind the company’s success in the EMEA region. Starting as an Account Manager, he quickly rose through the ranks to Director EMEA, proving time and again that strategic vision, dedication, and leadership are his defining qualities.

Rolf’s ability to develop new business opportunities, build high-performance teams, and navigate complex market challenges made him an invaluable asset to the company. As Director EMEA, he successfully led third-party business operations, ensuring growth, profitability, and strategic expansion across Europe, the Middle East, and Africa.

His leadership style was marked by clarity, decisiveness, and a strong sense of responsibility. Rolf didn’t just set ambitious targets—he exceeded them. Even under the most demanding conditions, he demonstrated resilience, strategic foresight, and an unwavering commitment to success.

Beyond his impressive business acumen, Rolf was a trusted mentor and motivator. He led his teams with a balance of challenge and support, empowering his colleagues while ensuring they reached their full potential. His ability to identify talent, inspire performance, and foster collaboration was unmatched.

Colleagues, partners, and customers alike valued his integrity, strategic thinking, and ability to execute complex projects with precision. His contributions to Philips Healthcare Imaging Systems left a lasting impact, and his track record speaks for itself.

As he moves forward in his career, there’s no doubt that Rolf will continue to drive success, inspire teams, and make a significant impact wherever he goes. It was a privilege to work with him, and I have no hesitation in recommending him.

The pillars of your medtech market success in Europe

Market development and sales success in the German-speaking (DACH) MedTech market
require a structured approach that takes into account both regulatory requirements
and specific market requirements. If the demanding German requirements are met,
the conditions for the rest of Europe are also guaranteed.

Go to Market

    1. Objectives and analysis
    2. Regulatory requirements
    3. Product localization
    4. Price strategy
    5. Distribution strategy
    6. Marketing
    7. Education and support

Sales Cycle

    1. Objectives and analysis
    2. Regulatory requirements
    3. Product localization
    4. Price strategy
    5. Distribution strategy
    6. Marketing
    7. Education and support
Schedule a free consultation to learn more about how we can lead your product to success.

Medtech Market Success
Made in Germany
Key to European Markets

Market development and sales success in the German-speaking (DACH) MedTech market
require a structured approach that takes into account both regulatory requirements
and specific market requirements. If the demanding German requirements are met,
the conditions for the rest of Europe are also guaranteed.

Go to Market

 

  1. Objectives and analysis: Definition of clear objectives. Collect relevant market data. Carry out market research and competitive analysis. Define target customers. Optimize target market positioning.
  2. Regulatory requirements: Checking regulatory requirements (MDR). Ensuring CE labeling. Preparation of necessary documentation.
    Compliance with testing processes.
  3. Product localization: Adaptation to regional requirements. Adaptation of packaging and labeling. Translation and adaptation of marketing materials.
  4. Price strategy: Market and price analysis. Evaluation of cost factors. Setting competitive prices.
  5. Distribution strategy: Selection of suitable sales partners. Development of suitable sales channels.
  6. Marketing: Development of a marketing strategy. Combination of digital and traditional channels. Optimization of the campaigns. KPI tracking and analysis.
  7. Education and support: Creation of education programs. Development of efficient customer support. Provision of manuals and online resources.

Sales Cycle

If the target customer is clearly specified:

 

  1. Initial speech: The phone is the fastest option. Partners with
    a long-standing personal network and relationships are an advantage. Otherwise via other networks, e.g. LinkedIn, trade fairs, trade associations or cooperations
  2. Appointment scheduling: Objective: Appointment directly during the initial consultation. Alternatively online (less successful with a conservative approach).
  3. Appointment: Classic conversation, with customer needs and solutions. Detailed product information, references, application examples. Arrange a follow-up appointment.
  4. Follow-up appointment: Clarify open questions, specify the offer. Arrange a mandatory appointment to discuss the offer.
  5. Offer: Detailed service description, general terms and conditions. Dispatch directly after follow-up appointment. A well-maintained CRM is a key success factor.
  6. Offer meeting: Clarify questions and objections. Dealing with hesitation when making a purchase decision.
  7. After Sales: Order processing and
    Customer communication. Use automation. Training
    (legal regulations, service training). Up/cross-selling,
    Service technician education, feedback on customer relationship.

InterMediConsult GmbH

Tütjenbarg 7d
26188 Edewecht
+49 (0) 171 55 44 253
sales@intermediconsult.com

Your request or message

InterMediConsult GmbH

Tütjenbarg 7d
26188 Edewecht
+49 (0) 171 55 44 253
sales@intermediconsult.com

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Are you ready to conquer the European market?

Get in touch with us now!

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