MedTech Market
Success in Europe
You are
Are you a medtech company from outside Europe or a start-up with diagnostic and therapeutic products that require MDR certification?
Looking for
Do you need support in the DACH region for the distribution of your products, the introduction of a sales process, business development and training of your sales staff?
Partnerships
Are these a fast and effective path to market success for you?
Utilize Rolf Kaisers
- Over 30 years of experience in international medtech with a focus on Europe, especially the DACH region.
- over 1,000 personal contacts in the medtech industry
- German thoroughness (structure, commitment, adherence to rules, reliability)
Nadim Bakhache
Rolf is a highly skilled sales professional who was trained at one of the best schools – Philips Medical Systems. […]
Laurence Heron
Rolf gave me valuable advice for my import/export business. He helped me understand complex trade regulations, identify profitable markets, and optimize my supply chain. […]
Manuel Martinez Alvarez
Our business relationship has always been that of a supplier-customer relationship. You have supplied us with various X-ray components and accessories for our equipment systems. […]
Simon Sonntag
Rolf played a crucial role in developing our early sales strategy at Virtonomy. […]
Britta Benkmann
During his 13 years at Philips Medical Systems, Rolf Kaiser was far more than just an executive – he was a driving force behind the company's success in the EMEA region. […]
Nadim Bakhache
Rolf is a highly skilled sales professional, trained at one of the best schools in the field – Philips Medical Systems. He possesses a deep understanding of the radiology sector, and his work has led to increased sales figures in Europe and the Middle East. He has an in-depth knowledge of the industry's processes and specific characteristics and can navigate business successfully even in sensitive situations and challenging markets. Rolf is motivated, dedicated, and passionate about developing new products and markets – a truly reliable sales expert.
Laurence Heron
1. What did Rolf do for you?
Rolf gave me valuable advice for my import/export business. He helped me understand complex trade regulations, identify profitable markets, and optimize my supply chain. His expertise had a significant impact on the efficiency and profitability of my company.
2. What was the decisive factor for the increase in sales?
His deep understanding of market trends and customer behavior was crucial. He recommended concrete measures such as pricing strategies, targeted marketing, and improved supplier relationships. This enabled us to successfully enter new markets and better utilize existing ones.
3. What did the collaboration with Rolf bring you on a personal level?
Rolf is very approachable and attentive. He listens carefully and gives individual advice tailored to the client. His enthusiasm and commitment to business success make him a valued partner.
4. How I can improve my service to my customers?
One potential area for improvement would be more proactive follow-up – for example, regularly checking in after the implementation of strategies to identify further support needs early on and strengthen long-term customer relationships.
5. Is there an area where you will need support in the future?
Yes, especially in the area of digital marketing and the development of new export markets, particularly in emerging regions. Rolf's expertise would be extremely helpful for our further expansion.
Manuel Martinez Alvarez
1. From your perspective, how did you support me, or what did I do for you?
Our business relationship has always been that of a supplier-customer relationship. You have supplied us with various X-ray components and accessories for our equipment systems. You have supported us in price negotiations and coordinated delivery dates so that our production planning ran smoothly and we could deliver our products to our customers on time.
2. What specific measures or strategies have led to better results or higher sales figures?
You have organized delivery according to our production planning.
3. What did you like about our collaboration on a personal level?
Your friendly and always professional approach.
4. Do you have any suggestions on how I could improve my customer service?
Not really – you were always there when we needed you.
5. Are there any areas where you will need support in the future?
Not at this moment.
Simon Sonntag
1. From your perspective, how did you support me, or what did I do for you?
Rolf played a crucial role in developing our early sales strategy at Virtonomy. He initiated our sales activities with great professionalism and creativity and helped build our market presence. His responsibilities included acquiring new customers, developing new business opportunities, guiding customers through the sales process, and planning and representing Virtonomy at medical trade shows. He was also involved in aligning the sales department's objectives with the company's overall strategy and fundraising activities.
2. What specific measures or strategies have led to better results or higher sales figures?
Rolf implemented a targeted lead generation process that made our outreach more efficient and focused on promising contacts. He also implemented a data-driven approach using HubSpot CRM to track customer interactions, which improved our ability to guide customers through the sales process and close deals. His focus on building strong customer relationships also resulted in increased customer retention and repeat business.
3. What did you like about our collaboration on a personal level?
Working with Rolf was very pleasant. His work style was cooperative, open, and supportive – making him an easy-to-work-with partner. He was always open to feedback and fostered open communication within the team. Rolf demonstrated a strong work ethic and a high level of commitment to the company's success. His positive attitude and solution-oriented mindset made him a reliable contact person, even when facing complex challenges. I particularly appreciated his ability to achieve results while maintaining a positive team atmosphere.
4. Do you have any suggestions on how I could improve my customer service?
One potential area for improvement would be to further develop the use of technology to optimize customer service. Even though Rolf has already made significant progress in using CRM tools and analytics, additional investments in automation and personalized customer communication could create further added value.
5. Are there any areas where you will need support in the future?
As Virtonomy continues to grow, opportunities may arise where we can benefit from Rolf's experience in scaling sales structures. His ability to develop strategic partnerships and unlock new revenue streams would be particularly valuable in new and emerging markets. Furthermore, his leadership and mentoring skills could be invaluable in building and training new sales teams.
Britta Benkmann
During his 13 years at Philips Medical Systems, Rolf Kaiser was far more than just an executive – he was a driving force behind the company's success in the EMEA region. He started as an Account Manager and quickly rose to the position of Director EMEA. Throughout this time, he consistently demonstrated that strategic vision, commitment, and leadership were among his outstanding qualities.
Rolf had a knack for developing new business opportunities, building high-performing teams, and masterfully navigating complex market demands – he was an invaluable asset to the company. As Director EMEA, he successfully led the third-party business and ensured growth, profitability, and strategic expansion in Europe, the Middle East, and Africa.
His leadership style was characterized by clarity, determination, and a strong sense of responsibility. Rolf not only set ambitious goals – he regularly exceeded them. Even under the most difficult conditions, he demonstrated resilience, strategic vision, and an unwavering commitment to success.
Beyond his impressive business skills, Rolf was a valued mentor and motivator. He led his teams with a balanced mix of challenge and support, nurturing his colleagues and helping them reach their full potential. His ability to recognize talent, inspire performance, and foster collaboration was exceptional.
Colleagues, partners, and customers valued his integrity, strategic thinking, and ability to implement complex projects with precision. His contribution to Philips Healthcare Imaging Systems has left a lasting mark – his track record speaks for itself.
In his future career, there is no doubt that Rolf will continue to achieve success, inspire teams, and make a significant contribution wherever he works. It was a privilege to work with him – I wholeheartedly recommend him.
The pillars of your Medtech market success in Europe
Market development and sales success in the German-speaking (DACH) MedTech market
require a structured approach that takes into account both regulatory requirements
and specific market requirements. If the demanding German requirements are met,
the conditions for the rest of Europe are also guaranteed.
Go to Market
-
- Objectives and analysis
- Regulatory requirements
- Product localization
- Price strategy
- Distribution strategy
- Marketing
- Education and support
Sales Cycle
-
- Objectives and analysis
- Regulatory requirements
- Product localization
- Price strategy
- Distribution strategy
- Marketing
- Education and support
Market success in medical technology – Made in Germany as the key to Europe
Market development and sales success in the German-speaking (DACH) MedTech market
require a structured approach that takes into account both regulatory requirements
and specific market requirements. If the demanding German requirements are met,
the conditions for the rest of Europe are also guaranteed.
Go to Market
- Objectives and analysis: Set clear objectives. Gather relevant market data. Conduct market research and competitive analysis. Define target customers. Optimize target market positioning.
- Regulatory requirements: Review of regulatory requirements (MDR). Ensuring CE marking. Preparation of necessary documentation.
Compliance with the testing processes. - Product localization: Adaptation to regional requirements. Adaptation of packaging and labeling. Translation and adaptation of marketing materials.
- Price strategy: Market and price analysis. Evaluation of cost factors. Setting competitive prices.
- Distribution strategy: Selection of suitable sales partners. Development of appropriate sales channels.
- Marketing: Development of a marketing strategy. Combination of digital and traditional channels. Campaign optimization. KPI tracking and analysis.
- Education and support: Creation of training programs. Development of efficient customer support. Provision of manuals and online resources.
Sales Cycle
If the target customer is clearly specified:
- Initial speech: The phone is the fastest option. Partners with
A long-standing personal network and relationships are advantageous. Otherwise, other networks can be used, e.g., LinkedIn, trade fairs, professional associations, or collaborations. - Appointment scheduling: Goal: To schedule an appointment directly during the initial consultation. Alternatively, online (less successful with a conservative approach).
- Appointment: Classic sales approach, addressing customer pain points and solutions. Detailed product information, references, and application examples. Schedule a follow-up appointment.
- Follow-up appointment: Clarify open questions, define the offer specifications. Schedule a binding appointment for the offer discussion.
- Offer: Detailed service description, terms and conditions. Shipping directly after the next scheduled appointment. A well-maintained CRM system is a key success factor.
- Offer meeting: Addressing questions and objections. Dealing with hesitation in purchasing decisions.
- After Sales: Order processing and
Customer communication. Use automation. Training
(legal regulations, service training). Up/cross-selling,
Service technician education, feedback on customer relationship.
InterMediConsult GmbH
Tütjenbarg 7d
26188 Edewecht
+49 (0) 171 55 44 253
sales@intermediconsult.com
Your request or message
InterMediConsult GmbH
Tütjenbarg 7d
26188 Edewecht
+49 (0) 171 55 44 253
sales@intermediconsult.com